Lynx's campaigns are never shy of starring the world's hottest women, clearly a ploy to shift more cans of deodorant as male body temperatures raise. The latest 'perspirant' is Britain's own Keeley Hazell, the cover-gracing super beauty who becomes the face and body of Lynx Dry's new fragrance Sharp Focus.

As you can see from her sensational new shoot, it's not a bad addition to the likes of Kelly Brook, Eva Mendes and Jennifer Aniston. In fact, it's fair to say it's a match made in glorious heaven. Well done Lynx!

Watch Keeley Hazell's Maxim Interview and Behind-the-Scenes Footage!

See more of Keeley Hazell at Freeones.com